Austin Adult Entertainment: Rival parties square off at SXSWi
Most people expected that SXSWi would see a face-off between the two rivals–Foursquare’s loyal New York media following would be rolling into town for the occasion, but Austin is Gowalla’s home turf–and nowhere was that more evident than on Monday night. The two companies were throwing parties right down the block from one another at the same time. Digital agency Jess3 even designed cheeky “Geolocal Showdown” posters as though the whole thing were a massive boxing match.
There were no strippers or fire-eaters, but there were plenty of flashing lights and loud music. Guests to Foursquare’s party, thrown in conjunction with a smattering of start-ups like Brizzly and Stickybits, were greeted with a machine spewing bubbles and tables offering more free T-shirts, stickers, and temporary tattoos than they could possibly dream of. Gowalla was giving away swag, too, and the tropics-themed party featured a DJ set by electronic artist Diplo and more free mai tais than you could shake a tiki torch at. It goes without saying that the lines to get into both parties were quite long.
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